Cannes - An innovative campaign conceived by Maxi Itzkoff, Executive Creative Director of Del Campo Nazca Saatchi & Saatchi Argentina, has swept the board at Cannes Lions, highlighting the outstanding creativity coming out of international Saatchi & Saatchi offices. Photo: Copyright Yann Coatsaliou, 2010
Winning the Grand Prix on Tuesday evening for Outdoor, Innovation, as well as 2 silver Lions in the Direct category, and 2 Bronze Lions in Promo & Activation, Andes ‘Teletransporter’ is one of the most decorated campaigns of this year’s Cannes Lions.
A ‘Teletransporter’ was created to promote Andes - one of Argentina’s leading beer brands- and also provide a convenient escape from men when they want to go clubbing with their mates. If your loved one calls whilst you’re getting the drinks in, simply step into the ‘Teletransporter’ sound booth, select one of 1,000 ambient sounds, and play a soundtrack such as being in hospital, or working out at the gym (as opposed to working out your drinking arm).
Pablo del Campo, CEO/Creative Director of Saatchi & Saatchi Argentina, Mexico and Puerto Rico, said of the win at Cannes:
“Cannes measures advertising impact. I feel very happy that a campaign that worked incredibly well with consumers has had such a good reception within the Festival too; not only among the audience but also the jury. A Grand Prix plus 8 lions made Cannes 2010 an outstanding year.”
Credits
Chief Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Javier Campopiano
Copywriter: Patricio del Sante
Art Director: Carlos Muller
Designers: Bruno Tortolano, Juan Pedro Porcaro
Agency Producers: Adrian Aspani, Camilo Rojas, Patricio Martinez
Account Director: María Lorena Pascual
Account Executive: Jaime Vidal Booth
Designers: AD Productions
Production Company: Primo
Directors: Nico y Martin
Executive Producer: Carolina Cordini
Photography Director: Leandro Fillol
Post-Production Service Company: Cinecolor
Audio Post-Production: Supercharango
Responsible for Client: Ricardo Fernandez, Pablo Firpo, Eduardo Palacios, Martín Cao
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