When it comes to getting a dog, they usually prefer a purebred breeder or a pet store instead of adopting one.
This leads to overcrowded shelters, which are constantly fighting for funding.
Knowing they can’t rely on people’s voluntary donations alone, K9Friends decided to let their most important assets earn these donations in style, by starring in commercials. The Dubai based dog shelter became a canine talent agency, where each dog available for casting has its own professional look book.
Officially launched in January 2016, the K9Friends ‘Talent For Hire’ fundraising campaign is targeting advertising and marketing professionals, casting agencies, photographers and filmmakers. When you hire a dog from the K9 Friends look book, you’re also helping the charity.
Access the K9 Friends Look Book here