T-Mobile 'Lifeguard'

Saatchi & Saatchi Prague's new campaign sees the return of Ivan Trojan as hapless teacher Radim Pikeš.

Prague - For the third time this year, Saatchi & Saatchi is offering T-Mobile and its fans a new episode in its series of TV spots featuring Ivan Trojan as Radim Pikeš, and introducing actress Pavla Tomicová in the role of Pikeš's wife Miládka.

The spots were filmed at the swimming pool in Litoměřice, where Pikeš is moonlighting as a lifeguard over the summer holidays because of his miserable teaching salary. In addition to these heroes, old friends also make an appearance, such as Lucinka, Řízek, Sígr and most importantly, the insatiable trained heron.

The campaign promotes the unrestricted tariff "Shared With Us” together with a higher 3G / LTE coverage area.

T-Mobile launched the campaign on August 18. You can see it in TV, print, online, on social networks and via BTL communication.

Tomáš Bařina directed the spots, which were produced by Boogie Films.

 



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