An academy which will form, shape and instruct Israel's next generation of beauty vloggers.
Like in other parts of the world, online video searches for beauty and cosmetic reviews and tutorials have reached gargantuan proportions. To date in Israel there are over 3.5 million monthly beauty related searches, and over 1 million monthly make-up & cosmetic searches, with 35% of those searches being carried out on YouTube.
At the forefront of this trend lie the YouTubers. People like the British star Zoella and the local Ashley Waxman Bakshi who attract a vast following of people who actively search for and engage with their posts. Therefore, in order to ascertain Super-Pharm's leadership also in the digital realm, BBR Saatchi & Saatchi has decided to create an opportunity for young beauty conscious women to follow their passion and build a career for themselves doing what they love most.
So Super-Pharm launched a search for Israel's next big ‘Beauter’: https://youtu.be/rEvVvwoy7D0
So far 20 people have been selected. They are set to start ‘Beauter’ school on May 16th.
Super-Pharm ‘Beauty Academy’: https://youtu.be/rEvVvwoy7D0
‘Beauty Academy’ website: http://beautyacademy.super-pharm.co.il/