Spikes Asia Success for Saatchi & Saatchi Asia-Pacific

Congratulations to our agencies in Singapore, Philippines, and China for bringing home seven awards from Spikes Asia 2013.

Singapore - Saatchi & Saatchi Asia-Pacific is proud to announce that the region has won Gold, 5 Silver and Bronze at this year's Spikes Asia Festival of Creativity.

Winning Gold and Silver in Media is Procter & Gamble's Safeguard 'Germ Stamp'. The simple yet effective idea decreased the spread of germs and instances of hand-bourne illnesses among children in the Philippines by encouraging them to wash their hands through the use of a stamp on the hand.

Ace Saatchi & Saatchi’s integrated digital campaign ‘Screen-Age Love Story’ for Philippine broadband provider PLDT won 3 Silver in PR and Media categories. The fictional tale of young love received over 6 million views on YouTube, triple trended on Twitter and increased PLDT myDSL subscriptions by 200%. The Philippine agency also won Silver in the Film category for Cebuana Lhuillier ‘Sisters Re-Meet’.

Saatchi & Saatchi China's TVC 'Father's Lie' for CCTV, the state-owned TV station in China, won Bronze in Film. The public service announcement appeals to people to spend time with their aged relatives, and has reached more than 500 million people since its launch earlier this year.

“This year’s wins at Spikes Asia reinforces Saatchi & Saatchi’s capability in delivering great results for our clients through the power of storytelling on diverse platforms - whether through ambient, film, PR or social media marketing,” says Chris Foster, Chairman and CEO of Saatchi & Saatchi Asia-Pacific.

Spikes Asia Awards are the region’s oldest and most prestigious awards for creative advertising. 4,832 entries were received from 20 countries in 2013.


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