Sao Paulo - A bottle full of beer that is also a design object. This is the first line of Skol Aluminium bottles, available for purchase here. Along with a lamp version, the bottle can be turned into a clock, oil & vinegar set, candleholder or a vase after the beverage inside has been consumed.
The project created by F/Nazca Saatchi & Saatchi banks on design to introduce Skol into the consumer's life. The Design kits are a limited edition and the prices go from R$ 29,90 to R$ 179,90.
According to Bruno Oppido, Art Director at F/Nazca Saatchi & Saatchi, "The intention was to turn the new bottle into an object of desire, even when it is empty. That is why all the different patterns translate the visual identity of the brand and can be enjoyed for an unlimited time in people's houses."
For the Skol Design launch campaign, besides the TV commercial and out of home media, the kits will be displayed in interior design stores and even inside show apartments in building launches in São Paulo. Respecting the rule for any design object, a home decor catalogue will be used to exhibit the kits as a component of cool environments.
AGENCY: F/Nazca Saatchi & Saatchi
PRODUCT: Skol Design
CREATIVE DIRECTOR: Fabio Fernandes | Eduardo Lima
COPYWRITER: Romero Cavalcanti | Eduardo Lima
ART DIRECTOR: Bruno Oppido
HEAD OF ART: João Linneu
ILLUSTRATOR: Bruno Oppido
ART BUYER: Edna Bombini | Juliana Guardim
PRODUCERS: Jomar Farias | André Fasanella | Robson De Vitto | Leandro Ferreira
ACCOUNT SUPERVISOR: Marcello Penna | Carmen Rodriguez | Rafael Pontes
PLANNERS: José Porto | Guilherme Pasculli | Rafael Paes
MEDIA: Lica Bueno | Sandro Cachiello | Cristina Omura | Renato Gabriel | Vivian Simões
CLIENT SUPERVISOR: Jorge Mastroizzi | Pedro Earp | Fábio Baracho | Maria Fernanda Albuquerque