Brazil - This week Skol premieres the campaign for the launch of Skol Beats Senses, a product that will be distributed throughout the country and that, along with Skol Beats and Skol Beats Extreme, completes the portfolio of beers that represent the rhythms of the night #SkolBeatsSenses.
Without detailing the formula of the new Skol, the campaign created by F/Nazca Saatchi & Saatchi invites consumers to unravel the mystery of its flavour, and introduces the concept of: "New Skol Beats Senses. Blue on the outside. Mysterious inside." (a reference to the product's blue bottle).
For this reason, the television commercial is actually a party as indescribable as the new Skol Beats Senses. At the blue party – an homage to the colour of the Skol bottle, the DJ, barman, and clubbers are shown partying underwater. The film was shot entirely underwater, using specialized imported equipment to capture the scenes. The awesome final result shows lightness of the movements that were made possible by strategically located divers for each actor to provide them with oxygen – invisible to the eye in the finished film.
The soundtrack for the 30” and 60” second commercials was created by the duo Tropkillaz, formed by DJ Zegon and André Laudz, and represented by the recently launched label Buuum by Skol Music. The original MP3 version of the song "Baby Baby" can be purchased here.
Starting Thursday, October 23, the film “Underwater” will be the centrepiece of the campaign to be aired nationwide on both broadcast and cable television. The campaign will also have offshoots in digital media, initiatives, and promotions encouraging consumers to unveil the mysteries of the night.