Singapore - The screening of the Saatchi & Saatchi
New Directors’ Showcase held in Singapore last Tuesday, 10 December, was only
the third time the reel had been shown outside of the Cannes Lions
International Festival of Creativity.
At the invite-only event, members of
Singapore’s creative, advertising and brand community were hosted by Saatchi
& Saatchi Singapore at the Cathay Cineplex for a reception and screening,
before the evening closed with a Q&A panel on the impact of the Internet on
“The New Directors’ Showcase highlights the cutting edge of creativity in our business, and the ability to bring it to Singapore is very special. In the Asia-Pacific region we need to create more opportunities to nurture, share and develop creative talent because it is through this that world-changing ideas emerge,” says Chris Foster, Chairman and CEO of Saatchi & Saatchi Asia-Pacific.
The Q&A Panel at the Singapore
screening of the Saatchi & Saatchi New Directors’ Showcase consisted of Wee
Li Lin of Bobbing Buoy Films, Ays Tan of Great Guns, John Lui from The Straits Times, and James Breeze of
During the Q&A session, Wee Li Lin
spoke about how the nature of Internet enables us to be surprised in our search
for interesting content; John Lui touched on how we determine quality content
from ‘spam’; Ays Tan shared her experience with how new platforms like Vine
have influenced the process of filmmaking; and James Breeze spoke of how the
use of eye tracking allows us to determine ways to make our concepts more
engaging at an emotional and unconscious level.
Sponsors of the Singapore event are the Singapore Film Society, Big Blue Production, Gaia Films/Alice VFX, Chamni's Eye, The Gunnery, 88Storey Films and Procolor.
Photo (l to r): Paul Roebuck, Ays Tan, James Breeze, John Lui, Chris Foster, Wee Li Lin, Uma Tan