Secretary Plus Chooses Saatchi & Saatchi | Leo Burnett

Amsterdam - After a creative and strategic pitch between three agencies Secretary Plus, part of USG People, chose Saatchi & Saatchi | Leo Burnett The Netherlands as their lead agency.

Saatchi & Saatchi | Leo Burnett's winning work indicates that managers can expect more of assistants from Secretary Plus. Hence the new pay-off "Expect more".

Likewise Saatchi & Saatchi | Leo Burnett has demonstrated that Secretary Plus should expect more from them. To everyone's surprise the agency did not send their pitch team to the last presentation round but instead sent their own assistant. Stephanie Treffers presented the cross-media campaign consisting of online, print, mobile and online activation all by herself. With great success. The first work will be revealed during Secretary's Day.

Aside from the creative work Saatchi & Saatchi | Leo Burnett will also provide a campaign roll-out for all 8 European countries in which Secretary Plus is active.


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