Scoot Hands Saatchi & Saatchi Singapore Creative Duties

Singapore Airlines' low-cost arm chooses the Network's Singapore office as its new creative partner.

Singapore - Scoot™, the long-haul low-cost arm of the Singapore Airlines Group, today announced the appointment of Saatchi & Saatchi Singapore to handle creative duties for the brand following an open tender to agencies issued in July.

The airline currently operates medium–to-long haul flights between Singapore and ten cities – Sydney, Gold Coast, Bangkok, Tianjin, Taipei and Tokyo, Shenyang, Qingdao, Nanjing and Seoul – focusing on providing a fun, fuss-free and great value way to travel.

Speaking about the appointment, Campbell Wilson, CEO of Scoot said, “Scoot has grown rapidly since our first flight in June 2012 and, with 20 787’s to join the fleet from late 2014, we have ambitious plans. As a key partner in our expansion, Saatchi & Saatchi have demonstrated a deep understanding of the Scoot values, principles, attitude and desire to challenge convention – our Scootitude, as we call it. We’re not your usual airline, and Saatchi has proven to us that they’re not your usual Agency. We think that’s a good basis to start our relationship and looking forward to a fruitful collaboration.”

Paul Roebuck, CEO of Saatchi & Saatchi Singapore and Malaysia added, “We’ve enjoyed working with Scoot throughout the course of the tender process. It has proven to be a great fit for both of us and I think our cultures share a lot in common. We’re excited about all the things we’re going to do together.”

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