Samsonite 'Enjoy Every Second' Campaign 'Lites' Up Across Europe

Innovative Lite Locked Luggage revealed via Saatchi & Saatchi Brussels' new multimedia campaign.

Brussels - Leading luggage brand, Samsonite last week unveiled the latest installment in its “Enjoy Every Second” campaign, a creative platform developed by Saatchi & Saatchi Brussels to launch the innovative, Lite-Locked™ range. Lite-Locked by Samsonite, a revolution in lightness, strength and security was unveiled across Europe in a bold new commercial that explores the surprising and often unexpected nature of travel. The commercial will run on TV screens and a variety of online media across Europe from June 2014.

Discover the new ad here

The “Enjoy Every Second” campaign recreates the unexpected, frequently surprising and dramatic encounters that travellers experience when on the move. While travel itself can be unpredictable, Lite-Locked by Samsonite is reliable, secure and always by your side whatever the mishap along the way. Whether it’s being locked out of a hotel room, or lost in an unfamiliar territory full of strange sights, sounds and smells, the Samsonite Lite-Locked, with revolutionary Curv® material will protect each travellers’ belongings under even the most extreme circumstances.

Lite-Locked, the newest entry to the Curv collection, is the first Samsonite case combining Curv Technology and a three-point lock, two key features deeply embedded in Samsonite’s DNA. In a market where ‘lightness’ has become ubiquitous, the advanced, impact-resistant Curv material, used exclusively by Samsonite in the luggage industry offers consumers groundbreaking quality and durability paired with lightness and style. Uniquely, the pioneering Lite-Locked™ range boasts extra security due to the sleek frame and protected recessed locking system, launched as a Samsonite patented innovation in 1986.

Samsonite “Enjoy Every Second”, a pan-European campaign runs across TV screens and online from June, 2014. A designated print ad, website, POS materials and wide variety of online communications are launched as a complement to the commercial.

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