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New York - Saatchi & Saatchi's Mary Baglivo, CEO New York & Chair of the Americas, today announces the promotion of Executive Vice President Claudine Cheever to the new role of Chief Transformation Officer, Chief Strategy Officer of the Americas.
Cheever was previously Chief Strategy Officer at the New York office and has played an instrumental role in agency's ongoing transformation while contributing to a string of recent new business successes including Trident, Chase, Capri Sun, Kool Aid and Miller Lite. Her responsibilities will now expand across Saatchi & Saatchi's Latin American and Canadian regions. She reports to Mary Baglivo who is responsible for the largest agency within the global network as well as the Americas. Cheever will also join the Saatchi & Saatchi Worldwide Executive Board.
Mary Baglivo notes: "Claudine is a tremendous talent with cutting-edge strategic and creative expertise and an inspirational leadership style. We're thrilled she'll be assuming a larger role within the Agency to help us continue to raise the bar, focus on innovation, and continue to win."
In addition, Saatchi & Saatchi's Worldwide Digital Creative Director Tom Eslinger is relocating from London to New York and adds Executive Creative Director of Integrated Production duties to his remit. In this new addition to his role, Eslinger will work closely with Saatchi & Saatchi NY's Chief Creative Officer Conway Williamson to find the most creative ways to bring to life any idea, and to ensure that idea remains great in the execution across multiple media platforms.
Williamson says: "Getting Tom to NY is a huge score for us. Over the past year the types of work we're doing has changed and grown. With Tom onboard we'll now be able to bring it all to life in bigger, more fresh and more amazing ways. Net-net: we'll be making cool new stuff."
