Singapore - Saatchi & Saatchi Singapore continues to bolster its office as a regional hub for key clients. "Singapore is continuing to take on more regional responsibilities," said Paul Roebuck, Saatchi & Saatchi CEO for Singapore and Malaysia. "We have driven stronger leadership and innovation on our largest regional relationships," added Roebuck.
This commitment from Saatchi & Saatchi is evident in its recent announcement of two important management changes in Saatchi Singapore.
Neel Chaurasia currently Global Brand Agency Leader for Safeguard and Regional Director, Head & Shoulders Asia and Ariel AAIK will move to a new role where he will continue to be Global Brand Agency Leader on Safeguard and take on the leadership for the Kraft business in Asia.
"Neel Chaurasia will take on the role of Regional Business Director - Kraft. I am personally thrilled we are able to provide such strong leadership in Asia Pacific at this critical time of our client's business," said Chris Foster, Saatchi & Saatchi Chairman and Regional CEO of Asia Pacific.
Neel is a marketing & communications specialist and business leader with over 24 years of experience in strategic brand building & idea leadership, winning new business, heading & running profitable businesses and organizations and developing & leading peak performing teams. He has strong regional and global experience on brands & businesses and a deep understanding of markets & consumers in Asia Pacific.
Over the years Neel has been EVP & Head of Saatchi Mumbai, Planning Director on P&G brands in Asia, Regional Director on H&S and Ariel in Asia and most recently promoted to Global Brand Agency Leader on Safeguard.
For the second announcement, Gerald Gonzalez, currently Regional Director, Olay AAIJK will take on additional responsibilities and become Regional Director P&G AAIK. In his new role he will be responsible for Olay AAIJK, H&S AAIK and Ariel AAIK.
"Gerald has been a tremendous asset in growing the Olay brand for the region," added Foster. "His strong business acumen and tremendous focus will be critical driving forward one of our largest client relationship in the region."
With more than 20 years in the advertising industry, Gerald's expertise in FMCG, health and beauty care has been integral in many successful campaigns in the region for P&G. Gerald has a proven track record on Olay and during his career has also handled H&S, Ariel, Safeguard and Pampers.