Saatchi & Saatchi Continues to Consolidate Regional Hub in Singapore

Singapore - Saatchi & Saatchi Singapore continues to bolster its office as a regional hub for key clients. "Singapore is continuing to take on more regional responsibilities," said Paul Roebuck, Saatchi & Saatchi CEO for Singapore and Malaysia. "We have driven stronger leadership and innovation on our largest regional relationships," added Roebuck.

This commitment from Saatchi & Saatchi is evident in its recent announcement of two important management changes in Saatchi Singapore.

Neel Chaurasia currently Global Brand Agency Leader for Safeguard and Regional Director, Head & Shoulders Asia and Ariel AAIK will move to a new role where he will continue to be Global Brand Agency Leader on Safeguard and take on the leadership for the Kraft business in Asia.

"Neel Chaurasia will take on the role of Regional Business Director - Kraft.  I am personally thrilled we are able to provide such strong leadership in Asia Pacific at this critical time of our client's business," said Chris Foster, Saatchi & Saatchi Chairman and Regional CEO of Asia Pacific.

Neel is a marketing & communications specialist and business leader with over 24 years of experience in strategic brand building & idea leadership, winning new business, heading & running profitable businesses and organizations and developing & leading peak performing teams. He has strong regional and global experience on brands & businesses and a deep understanding of markets & consumers in Asia Pacific.

Over the years Neel has been EVP & Head of Saatchi Mumbai, Planning Director on P&G brands in Asia, Regional Director on H&S and Ariel in Asia and most recently promoted to Global Brand Agency Leader on Safeguard.

For the second announcement, Gerald Gonzalez, currently Regional Director, Olay AAIJK will take on additional responsibilities and become Regional Director P&G AAIK. In his new role he will be responsible for Olay AAIJK, H&S AAIK and Ariel AAIK.

"Gerald has been a tremendous asset in growing the Olay brand for the region," added Foster. "His strong business acumen and tremendous focus will be critical driving forward one of our largest client relationship in the region."

With more than 20 years in the advertising industry, Gerald's expertise in FMCG, health and beauty care has been integral in many successful campaigns in the region for P&G. 

Gerald has a proven track record on Olay and during his career has also handled H&S, Ariel, Safeguard and Pampers.

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine


Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…