Saatchi & Saatchi X and P&G Win Four More Effie Awards

Chicago - Saatchi & Saatchi X and Procter & Gamble won four prestigious honors at the 2012 Shopper Marketing Effie Awards celebration on April 17 in Chicago. Given in recognition of outstanding results in meeting overall campaign objectives, an Effie Award is the highest recognition given to an agency by peers in the marketing industry. Saatchi & Saatchi X and P&G, the most-awarded partnership in shopper marketing history, brought home three gold and one silver trophy.

"Saatchi & Saatchi X has partnered with our P&G team for 15 years", said Jeff Schomburger, President, Global Walmart Team. "The results speak for themselves. Together, we are building the business and finding new ways of turning shoppers into buyers," Schomburger concluded.

"This is fantastic recognition of the partnership we have with P&G in growing their business", said Dina Howell, Worldwide Chief Executive Officer, Saatchi & Saatchi X. "What makes our agency so exceptional is the ability to create and execute brilliant multi-channel ideas that build our clients' business," she added.

The four additional Effie awards follow exclusive Gold and Bronze Shopper Marketing Effie Awards in 2011, bringing Saatchi & Saatchi X's total Effie wins to six in two years.

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…