Bangkok - Fresh from recently winning the giant PTT Retail Management Brands portfolio, Saatchi & Saatchi Thailand today announced they have also won Thanachart Bank, the fifth largest bank in the country.
The appointment comes after a fierce 3-way shoot out against FCB and the incumbent Chuosenko.
Mark Cochrane, CEO said "This is a fantastic win for us and we are so excited and humbled to be working with Thanachart Bank Plc. Our brand values are very similar; we're both bold, progressive, challengers that believe in the unreasonable power of creativity. To us it's a match made in heaven. Together we look forward to helping Thanachart become a Lovemark."
Saatchi & Saatchi has been continuing a strong resurgence in Thailand with the 2 big appointments and a series of break through campaigns on Syngenta, Trident & AJE owned Big Cola global campaign.
Cochrane added, "The team are on fire right now. To us the success is coming from our challenger spirit and being brave again. We're not trying to be like anyone else in the market, just focusing on big provocative ideas that move people, create conversation and fuel brand love, plus having fun while doing it!"
The new Thanachart Bank Campaign and positioning will launch soon across TV, in-store, outdoor, digital, print and social media.