Saatchi & Saatchi Romania Wins Silver Effie for 'Repetition' Social Campaign

Campaign for Horia Motoi autism charity awarded Goodworks Effie in the Non Profit category.

Bucharest - Centrade Saatchi & Saatchi is proud to announce it has won a Silver Effie in the Goodworks Effie - Non Profit category with its "Repetition" campaign, implemented for "Horia Motoi" Center for children with autism. The 10th edition of the Romanian Effies took place on 10th of June at the Romanian National Opera, where the most effective campaigns were awarded during a Gala event.

Through the "Repetition" campaign, Saatchi & Saatchi wanted to help "Horia Motoi" Center, a small, family-based NGO from Bucharest, raise national awareness on the autistic condition and especially on the ABA therapy. The ABA therapy is the only effective treatment with tangible results for children with autism, based on a repetition technique, among others - parents of a child with autism repeat a word thousands of times for him to understand it.

To meet the communication objective, the main strategy was to talk about "the solution" for autism via parents (instead of children), rooting our message in the product's DNA - the ABA therapy's repetition. We dramatized the ABA repetition technique in a very literal way, one which normal people would easily remember and engage with.

We explained to the media partners the stake, context, and our strategy, and asked them to integrate naturally a repetition in their own content, having a tag to disclose the intention and NGO behind it.

Our idea and strategy basically allowed for the communication to be vivid and surprising, expressed as the most powerful contextualized messages which were created by the media themselves, and not by the Agency nor by the Client. Each message was therefore unique because it was inserted in the show's / newspaper's / blogger's / endorser's usual content, given their own personal touch.

See the winning campaign here:

The 2013 Romanian Effie Awards featured 112 campaigns, submitted by 29 agencies and companies.

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…