Prague - One of the most famous producers of natural and flavoured mineral waters, Hanácká kyselka, has chosen Saatchi & Saatchi Prague for a long-term cooperation.
A brand new campaign for 2011 is just in the stage of preparation and is focused on communication of the clearly positive effect of the mineral water on the body. The planned communication channels are print, outdoor, radio, online and in-store promotions.
Saatchi & Saatchi Prague CEO Tomáš Průša commented: "We've always been interested in having a client from the mineral water category in our portfolio. So now we are happy that we have won such a well-known brand as Hanácká kyselka, with its long history and tradition."