Saatchi & Saatchi Leads the Way in Cyber Again at ADCI

Milan - Saatchi & Saatchi Italy has confirmed its supremacy by once again topping the awards ranking in the Cyber/Digital category at the 27th edition of the Italian Art Directors Club.

Two golds, two silvers and three bronzes, together with two shortlists, are the result of the commitment and talent of the Saatchi & Saatchi team in this now indispensable and constantly evolving discipline.

The winning projects are those for:

Procter & Gamble - The Best Italian Recipe for Fairy Platinum (Gold cat. Social Network; Silver cat. Integrated Digital Campaign and Bronze cat. Digital Branded Content);

Toyota - What a Woman Wants (Bronze cat. Branded Digital Content and shortlist cat. Integrated Digital Campaign) and What's next experience (shortlist cat. Apps);

Conferenza Episcopale Italiana (Italian Catholic Church) - This is not a movie (Silver cat. Branded Digital Content and Bronze cat. Integrated Digital Campaign);

T-Mobile - Angry Birds Live (Gold, cat. Viral);

Giuseppe Caiazza, Chief Executive Officer at Saatchi & Saatchi Italy and Head of Automotive Business at Saatchi & Saatchi EMEA, said, "I'm very proud of this achievement and look forward to the final results of this year...  A very promising beginning..." 

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