Saatchi & Saatchi Germany ‘Shoots’ Seven Lions in Cannes

'Days of Hope' campaign in conjunction with Diakonie wins 6 Silver and 1 Bronze Lions.

Berlin - Award-marathon for Saatchi & Saatchi Germany on the Cote d'Azur: Out of the first eight shortlist placements Saatchi & Saatchi Germany won six Silver Lions at this year's Cannes Lions International Festival of Creativity. The ‘Days of Hope' campaign developed by Saatchi & Saatchi Berlin for Diakonie Frankfurt got three lions for PR, two lions for Promo & Activation and one lion for Direct.  There was also a Bronze Lion in Media to add to the tally.

With this preliminary result Saatchi & Saatchi Germany has snatched the second place among the German participants in the creative ranking list for Cannes.

Further categories are still pending and waiting to be honored by the international jury with more lions. At this years 60th anniversary of the ‘Festival of Creativity' - which is considered as the world-cup of the global creative scene - 35,765 entries from 92 countries are participating in the competition.


Until Friday, June 21st, Kai Platschke, the newly appointed Managing Director of Saatchi & Saatchi Berlin, will be reporting directly from the ‘lion hunt' on the Croisette on his blog http://kaiincannes.tumblr.com/

On his first day he found all the clichés about Cannes confirmed: Yes, money is the ruling factor; yes, red Lamborghinis can be found everywhere; yes, the festival visitors are full of themselves and hang out in their expensive hotels all day... or they are sun-bathing on their incredibly large and swanky yacht that lies behind the festival palace in port. So actually very few visitors are participating in the official events.


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