Frankfurt - At this year's ADC Awards Saatchi & Saatchi Germany convinced the jury with the ‘Days of Hope' campaign, developed for Diakonie Frankfurt and with the homeless playing the leading role.
During the RTL noon Magazin ‘Punkt 12' they presented the weather, highlighting the cold temperatures of the next few days - and in this way they heightened awareness for the life-threatening situation faced by homeless people. The idea was convincing: the campaign was the fourth most successful in the whole competition and Saatchi & Saatchi Germany ranked #3 among the national agencies in the current ADC 2013 Creative Ranking. ‘Days of Hope' received two gold awards in the categories Promotion/Action and PR, one silver award in Media and two bronze nails for Film and Branded content.
In addition, Saatchi & Saatchi also won one bronze nail for the campaign ‘Großes Kino' (Big Cinema) created for the Toyota Auris Hybrid in the Dialogue Marketing/Dialogue Broadcast category.
With this outstanding result at the ADC Saatchi & Saatchi Germany continues the success story in 2013. Recently the German creatives convinced on the international stage: at The New York Festival International Advertising Awards and the Clio Awards they won a total of eight commendations.