Saatchi & Saatchi China Named 2012 Creative Agency of the Year

Shanghai - The China Advertising Awards of the Year awards ceremony was held recently at the Shangri-la Hotel Suzhou, China, where luminaries from China's advertising industry gathered for the announcement of the 2012 winners.  Saatchi & Saatchi China was honored as 2012 C-R3 Creative Agency of the Year.

The Award is based on the annual rankings and analyses of China's creative and media agencies arising from the C-R3 annual agency evaluation report, jointly announced by China Advertising magazine and the R3 Management Consulting company. The ranking gives an independent and objective evaluation and analysis of eligible agencies in terms of their all-round annual performances in such areas as new business development, any creative awards, initiatives and business performance, as well as face-to-face interviews with senior marketing and media professionals. The C-R3 report is becoming an increasingly important measurement reference of the core value of China's advertising firms.

The achievements of Saatchi & Saatchi China during 2012 stand out in the industry, being a year that the company secured a slew of high profile clients such as CCTV, Nippon, Huawei, MinuteMaid, A.O. Smith, and COFCO.

At the end of 2012, the Caring for the Elderly public service campaign created by Saatchi & Saatchi China was broadcast on CCTV, and its simple yet moving creativity drew wide acclaim.

Fan NG, Executive Creative Director of Saatchi & Saatchi Shanghai, claimed the award and said in Suzhou, "We are very happy to have won the 2012 C-R3 2012 Creative Agency of the Year. We offer our thanks to our employees for their hard work, and also to China Advertising and R3 for their recognition of our achievements. Looking forward, we will continue in our endeavor to provide our customers with better creativity and services."

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine


Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…