Saatchi & Saatchi Belgrade Picks Up Bronze at PIAF

Viral video campaign against domestic violence wins Bronze in Media Engagement category.

Belgrade - Saatchi & Saatchi's Serbian office came home with a Bronze from the PIAF Awards ceremony held in Prague on Wednesday.

In competition with 360 entries from 24 countries and 100 agencies, the award came in the Media Engagement category for the viral video titled "One Photo a Day In the Worst Year of My Life".

The time-lapse viral video kicked off the campaign against domestic violence and quickly spread via social networks, hitting 3 million views on YouTube in less than a week. Having received widespread media coverage by local, regional and international outlets, the video sparked an extensive online debate concerning the issue of domestic violence. By taking local action, Saatchi & Saatchi Belgrade managed to unravel the pressing nature of this issue on a global scale and turn an individual call for help into a universal call for action.

The campaign video can be seen at: http://www.onephotoaday.rs/


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