Saatchi & Saatchi Thailand Launches NokScoot

New campaign for budget airline inspires people to ‘Fly Awesome’.

Bangkok - Saatchi & Saatchi Thailand has recently launched NokScoot, the new joint venture between Singaporean budget airline Scoot and Thai airline Nok Air. 

NokScoot is on a quest to put the fun back into budget travel, getting passengers to wherever they want to, in the way that they want to. And because they get to choose and customise their own travel experience, passengers don’t just fly. They fly awesome. 

Nuntawat Chaipornkaew, Executive Creative Director of Saatchi & Saatchi Thailand said, “The opportunity to demonstrate ‘the best of two, becoming one’ was exciting to work on, we thank the NokScoot team for taking such a bold, simple and emotive first leap.” 

Outside of TV the ‘Fly Awesome’ idea will also be expressed in social, live experiences and outdoor starting with a content led promotion allowing people to ‘SCREAM AWESOME’ to win flights and further spread the ‘awesome attitude’ of the brand towards launch. 

View the 60 here: https://www.youtube.com/watch?v=GGvWM6fZblg

View the 30 here: https://www.youtube.com/watch?v=YwrGr5VliXw 

View the “Scream Awesome” content here: https://www.facebook.com/nokscoot/app_1435246463417372

View the “Two become one” Press launch video here: https://www.youtube.com/watch?v=QBEPkDUpwDE&list=UUy98Ey6xEYHjdnYvan_-GLQ



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