Saatchi & Saatchi Singapore Strengthens Capability in Regional Hub

Saatchi & Saatchi builds its digital, planning and copywriting expertise with the appointments of Arvid Lithander, Penny Sadlier, Ruchir Sachdev and Savita Iyer.

Singapore - Saatchi & Saatchi Singapore is strengthening its capability to service the growing needs of its local and regional clients. Under the One Singapore construct, which involves transforming the Singapore agency into a hub for creative and client services, Saatchi & Saatchi is building its digital, planning and copywriting expertise. 

"We’re bringing our most promising talent under one roof to offer creative business solutions that transforms our clients’ businesses, brands and reputations,” says Paul Roebuck, CEO of Saatchi & Saatchi Singapore and Malaysia.

“Arvid Lithander, Penny Sadlier, Ruchir Sachdev and Savita Iyer have worked with some of the world’s largest brands. Arvid strengthens our digital team, Penny brings a wealth of client knowledge after 14 years at Saatchi & Saatchi Sydney, Ruchir lends his copywriting skills and Savita will build our insight into consumer behaviour. Our new hires have been a part of winning teams and produce stand out work. Their contribution to our clients will be invaluable.

Arvid Lithander is an award-winning Digital Creative Director and has worked on campaigns for Nike Football, Coca-Cola, Bwin, Delta Airlines, ESPN and EA Games.

Penny Sadlier joins Singapore after 14 years at Saatchi & Saatchi Sydney where she was most recently Senior Account Lead on Procter & Gamble.

Ruchir Sachdev is a graduate of Miami Ad School, with experience in Paris, London, New York and Berlin. He holds a degree in Economics, and has worked for brands such as Absolut, adidas, Carlsberg, Pedigree and McCafé.

Savita Iyer has worked with Ariel, Sony Max, Monsanto, United Nations, Nerolac and Marico Wellness. She has a postgraduate degree from the Manchester Business School, majoring in consumer behaviour studies and international marketing.


Pictured (l to r): Ruchir Sachdev, Savita Iyer and Arvid Lithander




FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

News

Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018

News

Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…