Singapore - A new integrated team has formed at Saatchi
& Saatchi Singapore, boosting the agency’s experience and capability. Nick Morrell,
Falk Fuhrmann, Paul Copeland and Tim Ball will be working on Saatchi &
Saatchi’s global and regional Procter & Gamble’s Pampers account from the
agency’s Asia-Pacific hub in Singapore.
Joining Copeland in Singapore are Morrell
and Fuhrmann who have relocated from Saatchi & Saatchi London, and Ball who
has joined from M&C Saatchi London.
“2014 is a year of continuous growth for
Saatchi & Saatchi Singapore, and we welcome having this team in our agency
servicing the needs of our clients both regionally and globally,” said Paul
Roebuck, CEO of Saatchi & Saatchi Singapore and Malaysia.
"Asia, as a region, is still
maintaining healthy birth rates and is quickly transforming socially,
creatively and in digital media penetration,” said Copeland, Regional Creative
Director. “Our purpose is to get our client on the front foot creatively in a
highly competitive market.”
“It is exciting to see how having our team
co-located with regional and global clients enhances the way we work towards
common goals,” said Fuhrmann, Strategy Director.
is Regional Business Director and oversees Saatchi & Saatchi’s work with
Pampers in Asia-Pacific and Middle East and Africa, as well as their global
pants business and point of market entry programme. His experience includes
work for British Airways, McDonald’s, Renault, Samsung and the UK Government’s award-winning
Think! road safety campaign. Prior to joining Saatchi & Saatchi in 2010, Morrell
worked at Publicis, M&C Saatchi, Leo Burnett and BMB.
is Strategy Director on Pampers in Asia-Pacific and Middle East and Africa. He
is the global strategic lead on Pampers’ pants business and point of market
entry programme. Previously based in Europe, Fuhrmann has worked at DDB Tribal
in Dusseldorf and McCann Erickson Frankfurt.
Paul Copeland is Regional
Creative Director on Pampers Asia-Pacific and global projects, and has worked
in many of the top 10 agencies in London including BBH, Fallon, Lowe and Grey.
He has won multiple awards at the Cannes Lions International Festival of
Creativity, D&AD and BTAA. Before moving to Singapore, Copeland also ran
his own successful ideas business in London, Small-Creative.
Tim Ball is Project Director. He moved to Singapore from London where he was Director of Digital Delivery at M&C Saatchi. With 16 years of experience in the advertising industry, Ball has worked with the likes of Barclays Bank, Diageo, Deloitte, IKEA, Volkswagen, and The Guardian newspaper.
Photo (l to r): Falk Fuhrmann, Nick Morrell, Paul Copeland, Tim Ball