In her new role, Larissa will focus on longer-term growth strategies for the business, including acquisitions, partnerships and development of new products and services for existing and prospective clients, working alongside Katrien De Bauw, the agency’s chief operating officer.
She will also continue to run new business, marketing and PR for the agency, representing the brand with potential clients and in the marketplace.
Magnus Djaba, CEO of Saatchi & Saatchi London and Fallon said: “This is a crucial time of change for our industry, and as well as focusing on clients’ current needs, we must look to their future requirements and how our business needs to change to meet them. Larissa’s role is to make sure we don’t get ‘Ubered’.”
Larissa Vince added: “Saatchi & Saatchi London is an agency with a great history and an exciting now, and I’m delighted to take on the challenge of shaping its future.”
Larissa joined Saatchi & Saatchi Fallon UK group in 2011, initially as communications director at both agencies. She was named director of marketing at Saatchi & Saatchi London in 2013, with responsibility for new business, marketing and PR.
Prior to that, she was the deputy editor of Campaign, which she joined in 2004 after working in business journalism in Australia and the UK.
She is the co-chair of the IPA new business and marketing group, a member of the IPA commercial leadership group and a business leader of the Marketing Society.