Saatchi & Saatchi Prague Wins the 'Zlatá Pecka'

Our Czech agency tops the awards table at the 2014 Golden Stone Metro Awards.

Prague - The 19th Annual Zlatá Pecka (Golden Stone) Metro Awards took place on Thursday 27 February, under the auspices of the Czech Association of Advertising Agencies and Marketing Communication (AČRA).

Saatchi & Saatchi Prague had the most nominations and went home with the most awards. It won the TV category with the “When Words Aren’t Enough” (Když slova nestačí) campaign for Kofola and “Ski Jumpers in the Off Season” (Skokani po sezóně) for T-Mobile. The award for radio spots went to “Just a ‘Like’ Isn’t Enough” (Jenom like nestačí) for Transparency International. Saatchi & Saatchi also won in the Metro Public Award category, decided by popular vote, with its Kofola spot.

This year’s awards had 113 advertising campaigns from 31 Czech and 10 Slovak agencies. The expert panel chose 35 submissions for the shortlist. The product placement category had a total of 15 entries. The awards announcement took place in Prague’s Lávka club and the MC was the great footballer, director, entertainer, actor, moderator, dad and singer Jakub Kohák.

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