Saatchi & Saatchi NZ and ASB win Gold at Warc Awards

'Like Loan' campaign takes home one of only four Golds at inaugural WARC Social Strategy Awards in London.

Auckland - Saatchi & Saatchi New Zealand has won Gold at the inaugural Warc Prize for Social Strategy in London for ASB’s ‘Like Loan’ campaign.

Saatchi & Saatchi’s Director of Strategy, Murray Streets said: “We’re thrilled to gain recognition for ‘Like Loan’ on the global stage. It rewards the vision and commitment of our client at ASB and all the hard work of our integrated team at Saatchi & Saatchi with our media partners, Carat. 

"It’s exciting to think that New Zealand is leading the way with this work and is among the best in the world at harnessing the power of social media for businesses and brands, driving real business results.” 

ASB’s ‘Like Loan’ is a world-first in the financial services industry: a home loan rate powered by ‘likes’. It was an idea designed to thrive in Facebook that delivered a measurable return on investment. In 2013, over the course of a day the more ‘likes’ the rate received through the Facebook app, the lower it went. Each week one winner secured a year’s loan at the finishing rate. The campaign ran over four consecutive weeks and produced home loan rates as low as 1.15%.

The 2014 iteration of ‘Like Loan’ built on this successful platform, fusing social media and live TV commercials. In a ground-breaking move, the real-time decreasing rate on Facebook was integrated live into TV adverts on TVNZ channels TV One and TV2 throughout the evening – a first for a New Zealand brand. Experiential, social media, banners and radio streams also worked together to promote the live, dropping rate. The final rate given away was 0.0%.

In addition to the Warc prize, the 2013 ‘Like Loan’ campaign was also recently awarded Gold in the financial services category at the New Zealand Direct Marketing Awards and one Gold and two Silvers at the AXIS Awards.




The inaugural Warc Prize for Social Strategy set out to find the best examples of marketing strategies that drive conversation, sharing, participation or advocacy. Entries were asked to show how their strategies had delivered credible business results. In total, 18 papers, from 12 different markets picked up awards, winning a share of the $10,000 prize fund.

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…