Saatchi & Saatchi NY Selected by Vita Coco

The USA's leading coconut water beverage brand chooses our New York agency for new ad campaign.

New York – Saatchi & Saatchi New York is pleased to announce the agency’s selection, by Vita Coco coconut water, for a new advertising campaign slated to debut in Spring 2015.  The agency’s work is exclusive to North America and will entail the development of an integrated campaign across all media platforms.  Spending is non-disclosed.

The selection of Saatchi & Saatchi follows the recent Vita Coco news that the brand will soon sell in China, underscoring Vita Coco’s global appeal and ongoing international marketing strategy.

Vita Coco CEO Michael Kirban notes: “The selection of a truly global agency like Saatchi & Saatchi is in line with our growth strategy and supports Vita Coco’s goal of becoming truly synonymous with coconut water.”

Brad Groves, account leader at Saatchi & Saatchi, who was instrumental in winning the business, said: “The potential is huge and we’re excited.  We love Michael and the guys at Vita Coco, they are the dream client, super entrepreneurial and up for doing some great work.”



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