Saatchi & Saatchi New York Launches Tide NFL Campaign

New 'Clean Start' spot sees return of football-loving couple from P&G brand's 'Miracle Stain' Super Bowl commercial.

New York, NY - Riding the Super Bowl success of Tide's "Miracle Stain" commercial, the brand's football-crazy couple are back to kick off the NFL's new season.

The new spot gives another shout out to the two teams in the actual game, but this time it's Marcus pulling a bit of a bait-and-switch on his wife Carmen by washing the jersey of every team the Ravens play this season…so he can root against them.

And, after getting his championship dreams dashed last go-round, it's only fitting for Marcus to get the final laugh this time when he surprises Carmen with a clean Broncos jersey at the end. Go football.



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