Saatchi & Saatchi China Launches Monsters Attack!

Initiative from Saatchi & Saatchi China invites advertising professionals to find their inner monster and help reform the industry.

Shanghai - Saatchi & Saatchi China has designed a “Monsters Attack” event to wage an attack on negative elements holding back the ad industry by seeking new ideas and breakthroughs, going wild and becoming monsters.

The event was officially announced at Hangzhou’s Mount Mogan Naked Retreats on 24 February, with a head-spinning variety of monsters onsite at the resort. Each monster avatar embodies some facet of its creator’s talent at Saatchi & Saatchi, exemplifying one word equity with names like Rainmaker, Lapidary, Integrity, Billboard, (+), ThirdEye, Engine Oil, ChangeAgent, Tranquilizer, etc. Saatchi & Saatchi China also released the Monsters Attack app, which already includes 20 monsters and invites advertising professionals to create their own monster avatar and compete with their peers.

With the launch of this event, Saatchi & Saatchi China is taking on the problems of the whole industry, pledging to reform the industry and redefine what advertising practitioners do in a mere three years’ time with a series of revolutions in creative, talent management and business development.

Saatchi & Saatchi’s Greater China CEO Michael Lee explained: “The idea behind Monsters Attack came from the need for advertising professionals to highlight their individuality and embrace the reality that it is only through seeking new ideas, embracing change, making breakthroughs, having the courage to take risks and going wild - becoming ‘monsters’ - that we can attack the different elements holding back our industry.”

The monsters onsite and in the app represented a diverse range of unique skills and characteristics with captivating names such as ‘Massive’ (Chris Foster, Saatchi & Saatchi APAC CEO); ‘Rainmaker’ (Michael Lee, Saatchi & Saatchi Greater China CEO); and ‘Connector’ (Ben Roberts, Saatchi & Saatchi Global Talent Director).


FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

News

Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018

News

Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…