Prague - T-Mobile Czech Republic, in cooperation
with its official agency Saatchi & Saatchi Prague, has been working on an
extraordinary project launch in recent months - a new virtual mobile operator,
Kaktus, aimed at young people.
Why Kaktus? Because Kaktus hits the
spot! Not only because of its unique range of services, but also with its
unusual presentation. Throughout the campaign, only the bare minimum of colour is
used: white, black, and a distinctive yellow. These colours, along with the child-like illustrations, create an easily recognizable concept of pervasive media, from 9
short television commercials through sponsorship and a series of original print
ads to non-traditional ambients.
The campaign launched last month. So tschuss buss, Kaktus! ("see you later, alligator!").