Saatchi & Saatchi Greater China Appoints Richard Nicoll

Nicoll moves from Saatchi & Saatchi X EMEA to become Chief Shopper Marketing Officer for Greater China.

Hong Kong - Richard Nicoll has taken on the role of Chief Shopper Marketing Officer of Saatchi & Saatchi in Greater China, one of the world’s fastest growing and most diverse retail markets. Based in Hong Kong, Richard will develop 'shopper' and 'go to market' strategies for the agency’s roster of international and local clients. He reports directly to Michael Lee, CEO of Saatchi & Saatchi, Greater China.

Since last November, award-winning shopper marketing agency Saatchi & Saatchi X has merged with Saatchi & Saatchi Group in China and globally, as the agency positions itself to offer an even more highly integrated set of services. Michael Lee said, "The move to integrate Saatchi & Saatchi X into our offices in Beijing, Shanghai, Guangzhou and Hong Kong has endowed the whole agency with the strongest shopper marketing capabilities and deepest experience. This unprecedented level of integration has allowed multi-disciplined teams to orchestrate the seamless transformation of consumers into shoppers, starting the moment a client briefing is received.

“There has already been a long history of cooperation in shopper marketing for a number of our major clients in China, which include Crest, Head & Shoulders, Lenovo and others. And we are now expanding this proven, integrated capability to a broader client base. Richard’s experience and expertise uniquely position him to bring the world’s most cutting-edge and effective shopper marketing practices to China and the Asian region, creating new opportunities for our clients.”

With twenty years of complete immersion in marketing and design for retail, Richard Nicoll has been a driving force behind Saatchi & Saatchi’s growth in shopper marketing for the past ten years. As a founding director of Saatchi & Saatchi X London, he led the team in pioneering shopper marketing solutions for brands, retailers and retail destinations.

Before coming to Hong Kong, Richard served as managing director of Saatchi & Saatchi X Dubai, one of the first shopper marketing agencies in the MENA region, with a deep roster of FMCG and electronics clients, including P&G, Kraft, Arla Foods, Nescafe, LG Electronics and Canon. In London, he also led the agency's global work on Pampers in 2012.

Richard said, “It's a truly exciting time to be in China, the retail landscape is changing daily as is the way Chinese Shoppers are buying. I'm delighted to be leading a new truly integrated capability which will reinvent Shopper Marketing here and help our client's brands to become Lovemarks at retail, and improve the shopping experiences and lives of Chinese shoppers wherever they shop."

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…