Saatchi & Saatchi Fallon and TenTen Launch New Proximity Marketing Technology

New app brings rewards to Japanese consumers automatically while they shop.

Tokyo - Tired of carrying around a wallet full of loyalty cards or having to scramble through your address book to find your account number while standing at a crowded cashier? TenTen Technologies Limited has a solution and Saatchi & Saatchi Fallon Tokyo has been working closely with them for months to help ready the technology for market.

TenTen Co-Founders Eric Hamilton and Douglas Schafer describe their company as providing real two-way communications for consumers and brands, rather than just basic push advertising, creating tighter connections and optimized brand-consumer engagement.

“By downloading TenTen’s app onto your smartphone, retailers and even vending machines will be able to automatically reward you when you make a purchase. That is just one of the ways TenTen’s technology can be put to use,” explains Phillip Rubel, CEO of Saatchi & Saatchi Fallon Tokyo. “Additionally, depending on how much information a customer chooses to allow on their TenTen app, retail staff can be made instantly aware of valuable and helpful information when you enter their store such as preferences and past purchases. This can enable the store’s staff to help you with more relevant information and suggestions, leading to a better in-store experience for the customer and a more efficient and successful relationship for the retailer.”

“We started with loyalty and how to build a better experience for users to increase interaction and participation, then realized that the smartphone could be even more: a true digital assistant that communicated with the user's favorite places and groups. We arrived at a solution that seamlessly builds relationships with brands and their best customers,” Hamilton explained.

Saatchi & Saatchi Fallon has been deeply involved in various aspects of readying TenTen for market including brand architecture and character creation, advertising communications, social media strategy and content development, input on consumer rewards & prizes and contributed to the development of user interface design & functionality.

“We wanted a partner that understood the potential for new technologies to make seismic shifts in customer engagement, and could provide the creative energy and experience to match our team's focus and passion to build the next generation of consumer communication tools,” says Hamilton. “Given their digital and consumer behavior expertise SSF was the natural choice.”


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