Berlin - ‘Days of Hope' sweeps the board at this year's
Eurobest Creative Festival in Lisbon like no other competitor: created by
Saatchi & Saatchi Berlin the campaign for the Diakonie Frankfurt, which
transforms homeless people into TV reporters presenting the winter weather, won
a total of two gold and five silver awards as well as one bronze medal.
Gold was achieved in the ‘Integrated' and 'Branded
Content & Entertainment' categories. The five silver awards were won by
Saatchi & Saatchi in the ‘PR', and twice each in the ‘Direct' and ‘Promo
& Activation' categories. The agency also won an additional bronze medal in
For Saatchi & Saatchi’s creatives the year 2013
was a complete success: the agency acquired a total of 37 awards. These were
won with campaigns for clients such as Toyota, the renowned Senckenberg Museum
in Frankfurt and for the ‘Farmageddon' project for World Water Day 2013.
Also the excellent placing in the creative rankings of the ADC Germany (5th place) and manager magazin (7th place) show that Saatchi & Saatchi is one of the most creative agencies in Germany.