Belgrade - The “One photo a day in the worst year of my life” viral video that realistically portrays the issue of domestic violence has picked up Bronze at the Cresta Awards in the TV/Cinema/Online Film category.
The video, the most successful viral in the Balkan region this year, was created and executed by Saatchi & Saatchi Belgrade for Fund B92. It hit 3 million views on YouTube in just one week, which kick-started a debate that quickly turned from local to global, thanks to the coverage it got from a great number of media outlets from all over the world. These reports brought the issue of domestic violence back into the focus of worldwide public attention. The award-winning campaign made possible the opening of two more shelters form women victims of domestic violence on the territory of Serbia.
For more information, visit: http://www.cresta-awards.com/Results_Winners.aspx
The campaign video can be seen at: http://www.onephotoaday.rs/