Belgrade - The "One photo a day in the worst
year of life" campaign has won silver in Public Interest and bronze in Online Film
categories at the EPICA awards, extending its winning streak in 2013.
The video was created and executed by Saatchi & Saatchi Belgrade for Fund B92. It hit 3 million views on YouTube in just one week, prompting a global debate about domestic violence, thanks to extensive coverage from media outlets from all over the world. These reports drew the issue of domestic abuse back into the focus of public attention, and brought tangible results to the table, resulting in two more shelters for women victims of domestic violence being opened in Serbia.
The formidable results of the campaign made "One photo a day in the worst year of life" the most successful viral in the Balkan region this year.
The EPICA awards were established in 1987. Having originally focused on the Europe, Middle East and Africa region exclusively, the awards became global in 2012. EPICA is the only award for creativity in the world awarded by a jury of journalists from print media covering marketing and communications. This year, EPICA rounded up 540 agencies from 67 countries.
The next EPICA ceremony and creative conference will take place in Delhi, India in January 2014.