Beijing - Saatchi &
Saatchi Beijing has been named Agency of Record for several Volkswagen Group Import Company Limited (VGIC) vehicle brands after a pitch involving three other agencies include DDB Guoan, OgilvyOne and local agency CCG360.
The agency will
lead the creative for Volkswagen’s Touareg, Scirocco, Sharan and Phaeton, with
new campaigns to launch in late Q1 /Q2 2014.
Oliver Xu, Group Managing Director, said: "Imported vehicle brands are among the highest profile ones, and we look forward to partnering with VGIC to raise the brands to new heights."