Sydney - Saatchi &
Saatchi Australia has been appointed as the new creative agency for
Australia-based health insurer, nib health funds.
the competitive tender process, the appointment will see Saatchi & Saatchi
Australia deliver nib’s creative service across print, television and online
media for the next three years.
nib Group Manager Australian Residents Health Insurance, Rhod McKensey, said he is looking forward to working with the new agency as the health fund continues to evolve its brand development.
“Throughout the tender process Saatchi & Saatchi Australia clearly demonstrated a high level of strategic thinking and creative excellence, as well as good cultural alignment with nib,” Mr McKensey said. “They have a very experienced team, led by Michael Rebelo, who are currently delivering great campaigns for a number of high profile national brands. We look forward to working with them to build on our recent success and continue our impressive record of delivering above-industry policyholder growth.”
CEO of Saatchi & Saatchi Australia, Michael Rebelo, said Saatchi & Saatchi were very honored to be awarded the nib account. “The health insurance industry is becoming increasingly competitive and more reliant upon smart creative solutions to win market share. Upon meeting nib and understanding their ambition for the brand, we instantly knew we wanted to work with them. We look forward to what our new partnership will produce in the coming years.”
This win rounds off a successful year of new business growth for the agency, which has included the St.George Bank account and Toyota Kluger and the Toyota GT86 business.