Saatchi & Saatchi Celebrates at Cannes Lions 2014

The Network hails wins from Argentina, Australia, Italy and New Zealand, Serbia’s first Lion, and a rapturous reception for the New Directors’ Showcase.

London - At the Cannes Lions International Festival of Creativity last week, the Saatchi & Saatchi Network was awarded 32 Lions: 6 Gold, 12 Silver and 14 Bronze.  Del Campo Saatchi & Saatchi Argentina received the most Lions in the network with a total of 12 Lions; 3 Gold, 3 Silver and 6 Bronze.

Once again, Del Campo Saatchi & Saatchi was Argentina’s most award winning agency at Cannes Lions with a collection of 12 Lions – 3 Gold, 3 Silver and 6 Bronze - achieved in 7 categories.  Of the 12 Lions 8 were awarded for Del Campo Saatchi & Saatchi’s work with Mondelez/ Beldent Infinit – Beldent being Latin America’s version of Trident.

Pablo Del Campo, Saatchi & Saatchi Worldwide Creative Director commented:  “I feel many agencies in our network performed well, and we are working hard to ensure that many more agencies in our network perform to the utmost of their creativity in 2015.  See you at Cannes Lions 21-27 June 2015.”

Argentina’s awards haul consisted of; 2 Gold Lions in Direct for their innovative Mondelez/ Beldent Infinit ‘Almost Identical’ campaign (1 in Ambient media: large scale, and 1 in Fast Moving Consumer Goods); 1 Gold in Outdoor for Mondelez/ Beldent (in Interactive Outdoor Experiences); 1 Silver in Direct for BGH/ Air Conditioners ‘My Home is an Oven’ (in the Other consumer products category); 1 Silver for Mondelez/ Beldent in Promo (Food & non-Alcoholic Drinks); 1 Silver for VH1 Latin America ‘I Will Survive’ in Film (Public Awareness Messages); 4 Bronze for Mondelez/ Beldent (1 in the Film Craft casting category; 1 in the Media Fast Moving Consumer Goods category; and 1 in the PR Events & Experiential category; and 1 in the Viral Film category); 1 Bronze for BGH Air Conditioners ‘My Home is an Oven’ in Direct (Use of Digital Marketing); and 1 in Film for ABInbev/ Andes Beer ‘Hurricane Laura/ Hurricane Martha’ (in the Alcoholic Drinks category).

New Zealand also had a good start to Cannes Lions week with a Gold in PR for their Heineken/ Tui ‘Catch A Million’ campaign for Heineken/ Tui Beer (category Other Consumer Goods).  Later in the week New Zealand won a Bronze in Promo (Alcoholic Drinks) for another campaign for Heineken/ Tui Beer: ‘Tui Beer Plumber’, a unique stunt where a man returns home to find his house plumbed with beer.  ‘Catch a million’ was created in partnership between client DB breweries, part of the Heineken Group, Saatchi & Saatchi New Zealand and Apollonation. Beer Plumber was created with in partnership with 8com and Porter Novelli for PR. 

Saatchi & Saatchi Italy won an impressive total of 2 Gold, 3 Silver and 1 Bronze.  The week began with Italy celebrating 4 Lions (2 Gold and 2 Silver) for their 'Dear Future Mom' campaign for Coordown Onlus/ World Down Syndrome Day, a viral hit which racked up more than 5 million hits on the internet, and raised global awareness of Down Syndrome.  In total ‘Dear Future Mom’ was awarded 2 Gold Lions in Direct (1 in the Response/ Real Time Activity category, and 1 in the Public health & safety/ public awareness messages category).  There were 3 Silver Lions; 1 in Cyber (Social Video); 1 in Direct (Low Budget Campaign); and 1 in Promo (Public Health & Safety & Public Awareness Messages.  And 1 Bronze Lion was awarded to the campaign in Film in the Public Awareness Messages category. 

Saatchi & Saatchi Belgrade won their first ever Cannes Lions award, scooping a Bronze in the Use of Media: Print category for their ground-breaking “Chronicles of Threats” campaign, for the Commission for Investigation of Murders of Journalists, and OSCE Office for Media Freedom.  The campaign ignited public and government debate about unsolved murders of journalists in Serbia. 

Saatchi & Saatchi Australia won 4 Silver Lions and 2 Bronze Lions.  Their ‘Penny the Pirate’ campaign for the Luxottica/ OPSN Kid’s Eye Screening Tool was awarded 2 Silver (1 in the Direct Dimensional Mailing category, and 1 in the Mobile Charities, not for profit and public information category).  Their ‘Blissful Dog/ Confused Dog/ Windblown Dog’ campaign for Panasonic/ Nanoe Automotive Technology won a Silver in Press (Other Vehicles, Auto Products & Services); and they won a Silver in Radio (non-Alcoholic Drinks) for the Capi Sparkling/ Mineral Water campaign ‘The Alpine Marmot/ Marathon Cyclists/ Toilets.  Australia also won 2 Bronzes; 1 in Direct for Luxottica ‘Penny the Pirate’ (Acquisitions Category), and 1 in Outdoor for Panasonic ‘Blissful Dog/ Confused Dog/ Windblown Dog’.

LatAm regions won several Lions with Saatchi & Saatchi Mexico winning a Silver Lion in Outdoor for P&G/ Olay ‘Fruits’ (Small Scale Special Solutions Category), and Conill celebrating a Silver Lion in Film for their Consulate General of Argentina in Los Angeles/ Argentina New Cinema Film Festival ‘Robocop’ campaign (in the Entertainment & Leisure category).  And Puerto Rico won a Bronze Lion in Press for their Ofi Arte Store/ Paint Brushes campaign ‘Crucifixion/ Decapitation/ Dinner’ (in the Photography category).  

Ace Saatchi & Saatchi Philippines were awarded a Bronze Lion in Radio for their ‘ZZZ Radio’ campaign for P&G/ Pampers (Use of Radio as a Medium category).  

Saatchi & Saatchi New York won a Bronze Lion in PR (Celebrity Endorsement) for their ‘Trust Your Power’ campaign for P&G/ Duracell. 

The 24th Edition of the Saatchi & Saatchi New Directors’ Showcase on Thursday 19th June was a highlight of Cannes Lions, with the theme ‘Feel the Reel’ involving audience participation for the first time, when Studio XO’s sensory wristbands were handed out to delegates watching the Showreel, in order to monitor their response to the Showreel.  ‘Feel the Reel’ was conceived by Saatchi & Saatchi Creative team Linda Weitgasser & Alex Sattlecker, and the creative team for the live show was put together by Juliette Larthe of PRETTYBIRD and consisted of Studio XO, MLF, Farrow and Electropastete.  #feelthereel. 

19 films by 18 talented directors were featured in this year’s NDS; Tarik Abdel-Gawad, Alvise Avati, Alberto Belli, Simon Bonde & Peder, Ian & Cooper, Josh Cole, Tripp Crosby, Ainslie Henderson, Vania Heyman, Kyra & Constantin, Ed Morris, Tatia Pilieva, Donato Sansone, Emile Sornin, Kibwe Tavares, The Sacred Egg, Truman & Cooper and Us. 

Some of the reaction from the press to the Saatchi & Saatchi NDS 2014;

“Along with showing films, the NDS is famous for the accompanying grand theatrical piece.  This year, the global agency network tapped wearable technology to mine individual emotional reactions to the work and visualize it for all to see.”  Rae Anne Fera, Co.Create

“…a great opportunity to see a round-up of brilliant work, and proof that film remains intrinsic to the ad industry.”  Eliza Williams, Creative Review

“From humour to erotica to surrealism, this year’s showreel has it all.” Campaign

“XOX-powered wristbands captured wearers’ emotions as they watched the Showcase. They then projected those emotions up on screen through colour-coded data visualisation created by visual artists Marshmallow Laser Feast with Berlin collective Elektropastete, with red, for example, representing arousal.”  Lions Daily News

“At the "Feel the Reel" event, the audience's emotional state became part of the show itself.”  Stephen Shankland, CNET 

“Wearable Tech comes to Saatchi’s New Directors’ Showcase at Cannes,” Ann-Christine Diaz, Creativity 

“Biometric terror and delight,” Tim Nudd, AdWeek 

On Thursday 3rd July at the Barbican Centre in London, there will be an NDS screening followed by a panel discussion.  #SaatchiNDSLondon

For tickets or more information go to:

Photo: The Del Campo Saatchi & Saatchi team collect one of their Gold Lions for 'Almost Identical'

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