Saatchi & Saatchi Appoints Senior Executives in South China

Alexis Chiu and Cathryn Chen promoted to new roles to further boost growth across South China region.

Hong Kong/Guangzhou - Saatchi & Saatchi has promoted Alexis Chiu to Managing Director of South China (Hong Kong and Guangzhou) and Cathryn Chen to General Manager of Guangzhou office, effective immediately.

Alexis Chiu joined Saatchi & Saatchi Hong Kong last year as Director of Client Service, and under his outstanding leadership, the Hong Kong office won businesses for high profile brands such as HSBC, Puma, Huawei and General Mills. A few years ago, Saatchi & Saatchi Hong Kong would not have made it onto the list of hottest agencies for growth, but the past year’s stellar performance has garnered a huge amount of public and media attention as well as attracting new businesses from many domestic and multinational clients.

“I have immensely enjoyed this past year at Saatchi, working with the best team and Carol, the best creative partner imaginable,” Alexis said, referring to Carol Lam, Chief Creative Officer and Managing Partner of South China. “With all our top-notch talent, our expanding list of clients, stronger integration between Hong Kong and Guangzhou offices, I am confident that we will be able to further our development on both brand management and creative excellence.”

Cathryn joined Saatchi & Saatchi Guangzhou in 2012 as Director of Client Service. Formerly General Manager of Ogilvy & Mather Guangzhou, she contributes twenty years of experience in client service, which will help her excel in managing daily operation of the office and clients such as China Merchant Bank, Vatti, Huawei and Yuexiu Property.

Michael Lee, Saatchi & Saatchi Greater China CEO, said: “I believe that under the leadership of Alexis, Cathryn and Carol, the tremendous growth we are enjoying in both creative and brand management in the South China region will continue on to reach new heights.”


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