Saatchi & Saatchi and Telecom Take Aim at Mobile Prepaid Market

New 'Snap Out Of It' campaign aims to wake New Zealand mobile users from their pre-paid daze.

Auckland - In its latest campaign for Telecom NZ, Saatchi & Saatchi NZ sets out to awaken the NZ mobile market from what it describes as a ‘prepaid daze’.

The content from the campaign follows the fun antics of the comically large-handed Andy Palmer – a man on a mission to deliver a unique wakeup call using his giant hands.

Over the past 10 days unbranded social content from Andy’s own blog has been seeded and shared through targeted audiences. On Sunday night the Telecom TVCs revealed his purpose: to snap apathetic prepaid consumers out of their ways and get them to wake up to Telecom’s great value props – not least of which is the impressive $60 free credit hero offer that has launched with the campaign.

Telecom’s GM of Brand, Communications and Digital, Kellie Nathan, explained the rationale behind the new campaign:

“We’ve found that even though we’ve been consistently offering some of the best prepaid deals in the market for the past 12 months, prepaid customers just can’t seem to be bothered switching. They’re stuck in their ways, with providers they’ve been with for five years or more; and they just don’t realise how average the deals they’re getting are anymore.

"Hopefully with this new ‘Snap out of it’ campaign we can break down some of the misconceptions about how difficult or inconvenient it is to switch mobile providers and in doing so encourage people to compare our value with the other guys objectively.”

Speaking about the campaign, Saatchi & Saatchi’s ECD Antonio Navas said it was “a simple idea, handled with a lightness of touch from Alex Sutherland at Thick as Thieves. Pun and praise intended.”

Over the coming weeks extensive outdoor and digital executions will build on the momentum of the TV and social content.


Client: Telecom New Zealand
CMO: Jason Paris
GM Brand, Comms & Digital: Kellie Nathan
Comms Team: Arnna Conroy, Jessica Moloney, Niko Walters.
Agency: Saatchi & Saatchi New Zealand
Executive Creative Director: Antonio Navas
Creative Directors: Brad Collet & Slade Gill
Account Team: Ben Fielding, Brendon McLean, Rachael Williams
Planner: Janisa Parag
Agency Producer: Megan Poppelwell
Production Company: Thick as Thieves
Director: Alex Sutherland
Executive Producer: Nik Beachman
Producer: Claire Kelly
Cinematographer: Marty Williams
Hands: Glasshammer
Post Facility: Blockhead
Editor: Julian Curran
Grade: Pete Ritchie
Online: Nigel Mortimer & Puck Murphy
Music Composition: Peter van der Fluit – Liquid Studios
Audio Post: Craig Matuschka – Liquid Studios
Producers: Tamara O’Neill and Sarah Yetton

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…