Publicis Groupe Acquires TPM Communications

Leading Toronto-based digital, event and video agency to be aligned with Saatchi & Saatchi Canada.

Toronto - Publicis Groupe has announced its acquisition of 100% of TPM Communications, a leading Canadian provider of digital, event and video services. This acquisition strengthens the Groupe digital offering in the Canadian market.

Founded in 1980, TPM Communications is based in Toronto. A pioneer of the latest technologies the agency employs a team of 35 experts. The agency specializes in three areas of knowledge: Interactive (website, eCommerce, email marketing, online advertising, social networking, mobile applications, Flash applications) to provide digital solutions to connect with customers ; Events, creating live events that build brands and bring ideas to life; and Video, podcast to broadcast, videos that inform, motivate and educate.

TPM’s key client is Toyota, both globally and in Canada. TPM has been one of Toyota Canada’s long-term partners for website design and maintenance, dealer meetings and corporate videos. TPM has designed and maintained Toyota Canada’s website since inception. In 2011 and 2012, JD Power recognized the site as the best automotive site in Canada. Toyota is a principal client of Saatchi & Saatchi Canada.

TPM Communications will be aligned with Saatchi & Saatchi Canada. Saatchi & Saatchi Canada is a full service agency located in Toronto, currently employing a team of 60. Saatchi is known for combining the responsiveness and creative excellence of a midsized shop with access to the tools and resources of one of the world’s largest agency networks. Saatchi & Saatchi’s key clients are Toyota, Procter & Gamble, Novartis, Go Transit, Transitions Optical, Barrick Gold, Tourette Syndrome Foundation of Canada, Mill Street Brewery and Baffin Boots. Though integrated operationally, the agencies will operate under the Saatchi & Saatchi and TPM banners. The new entity will be led by Stuart Payne, President/CEO of Saatchi & Saatchi. TPM Communications will continue to be led by President and Creative Director Brian Blair, who will report to Payne.

TPM is a natural collaborator and partner for Saatchi as we have always been impressed with the quality of their work, and we have had a successful record of working well together in the past,” said Stuart Payne. “TPM’s expertise in digital, event production and video solutions has little overlap with Saatchi’s core offerings. Our two companies are completely complementary, allowing us to create a totally integrated solution for our clients.

We are proud to join a company so in tune with the consumer zeitgeist such as Saatchi & Saatchi, and see this as another step in TPM’s evolution,” said Brian Blair, President and Creative Director TPM. “We are looking forward to working with Saatchi & Saatchi’s extensive group of local and network clients.

Kevin Roberts, Global CEO, Saatchi & Saatchi, commented, “Together, our combined expertise is perfectly suited to working with clients to engage in the rapid dynamics of advertising and communication, which are profoundly transforming how customers experience brands in the digital age.

Photo (l to r): Brian Blair & Stuart Payne

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…