Publicis Communications has announced the promotion of Rebecca Liu to Director of Communications for Greater China. In her new position, Rebecca will lead the PR, marketing and corporate communications of all communications agencies, including Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, MSLGROUP, Arcade, Publicis Commerce, Publicis Vivid, Publicis Wangfan, Nurun, Team One, 133SH, MetaDesign, Luminous Experiential MSLGROUP and Prodigious. Rebecca will also serve as Chief Marketing Officer at Saatchi & Saatchi Greater China and will continue to report directly to Michael Lee, CEO of Publicis Communications Greater China.
Over a career that began in marketing and PR roles at well-known multinational corporations and then transitioned to focus on global 4A advertising agencies, Rebecca built her 13 years of professional marketing and communications experience. Upon joining Saatchi & Saatchi in 2010, she set about building a corporate communications team from scratch and went on to lead that team win team to win the "In-house PR Team of the Year " award from PRWEEK Awards Asia in 2014. Rebecca then went on to be recognized individually as "In-house PR Person of the Year " in 2015 by PRWEEK Awards Asia, the only representative from the Greater China region to receive such an award. That same year, she was also recognized as one of Campaign Asia's "40 under 40” marketing personnel of the year. Through her strategic planning and team’s deft execution, Saatchi & Saatchi has built and maintained a reputation as one of the industry's hottest creative agencies, winning nine "Creative Agency of the Year" awards over four consecutive years.
Michael Lee expressed his supreme confidence that Rebecca will excel in her new role: "Rebecca has a rare talent for communications. She is very good at utilising her creativity to explore new, innovative marketing approaches that make a profound impact on the agency and boost business growth,” he said. "I am confident that her sophisticated market sensitivity and PR communications skillset will help create an even stronger reputation for Publicis Communications among an even greater audience."
Rebecca also commented: "There are so many renowned and exceptional communications agencies in the network and each one has its own uniquely valuable brand image and culture," she said. "These brands have made strong impressions on the public, through both their creative philosophies and their influence on consumers and the market. These are the elements of heritage that I look forward to preserving and developing, with the assistance of and through close cooperation with all the members of each agency team. Together, we will reach even more people and share the irresistibly magnetic Power of One."