Badillo Saatchi & Saatchi Wins Four Awards at SME Digital Awards

Puerto Rico's leading creative agency takes 2 Gold for Trident and United Way campaigns, plus a Silver and a Bronze.

San Juan - Badillo Saatchi & Saatchi, which only recently was the top winner from Puerto Rico at FIAP (Iberoamerican Advertising Festival) and at this country's Cúspide creative fest for the fifth consecutive year, has just garnered four awards (2 Gold, 1 Silver and 1 Bronze) in three categories at the Puerto Rico Sales & Marketing Executives Association's SME Digital Awards competition. The award ceremony was held recently in San Juan.

The two Gold winners were Mondelez Trident's "Trident Jam" promo as Best Digital Innovation and United Way's (Fondos Unidos de Puerto Rico) "Children Without Bullets" as Best Digital Execution in a Social Responsibility Campaign.  The Silver award for Best Digital Execution in a Social Responsibility Campaign went to Toyota's "Miles of Joy" action.  Mondelez Trident's "Trident Jam" promo also won a Bronze as Best Digital-led Integrated Campaign.

Erasto Freytes, the agency's CEO remarked:  "We're all very pleased at the performance of our Digital Division's team which, under the inspired leadership of Claudio Chea, has won awards two years in a row at the SME Digital Awards competition." 

To which Claudio Chea, Badillo Saatchi & Saatchi's Digital Director added: "It's been a year in which we've had great opportunities to communicate our brands' relationship with their audiences through the use of creative technology and social media. Ideas like ‘Trident Jam', in which a hardware device and game let players chew Trident gum as a token for participation. On ‘Children Against Bullets', local influencing artists seeded the cause, generating over 7 million media impressions in an island of 3.7 million people. In summary, our digital muscle is now flexed and agile, allowing us to take our clients and audiences into ever more ambitious and rewarding digital experiences."

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…