Singapore - Eukanuba’s Play Fetch is a unique Facebook application
conceived by Saatchi & Saatchi Singapore, that enables you to launch tennis
balls anywhere in the world directly from your computer to dogs at Pets Haven Animal Shelter
in Victoria, Australia.
For every play, Eukanuba donated 5 bowls of superior nutrition to the canines at Pets Haven to keep them thriving. Dog lovers all over the world were invited to engage with a Facebook app that allows you to interact with the dogs at Pets Haven Animal Shelter, engaging them in a game of fetch via live video feed. As well as the donation of 5 bowls of food for each play, an extra bowl was donated for every like or share on Facebook.
Almost 10,000 bowls of Eukanuba superior
nutrition have been donated so far to these shelter dogs, but more is needed. The goal is to earn 28,000 bowls of food, a year’s
supply of dog food.
Eukanuba Play Fetch highlights how good nutrition, a balanced diet and crucial exercise are
the key factors to promote the health and wellbeing for all dogs and of all
ages. Eukanuba is giving shelter dogs
the best opportunity to not only be the best dog they can be, but also to find
“We were very
excited to launch this initiative because we know that in every shelter dog
lies a top dog waiting to be unleashed. At Eukanuba, dogs
are our passion and enhancing their health and wellbeing is at the heart of all
we do. Eukanuba Play Fetch
offers Facebook fans from around Australia the opportunity to make an abandoned
dog’s life that little bit better by throwing them a ball from the comfort of
their home, and for doing so we will ensure that every like, share and play
results in bowls of superior nutrition being donated to Pets Haven so that in
2014, all the dogs and cats in their care will be receiving the very best
nutrition to help them also transform into a top dog or cat,” said Dr Danielle Bernal, the veterinarian for Eukanuba pet
foods in Australia.
Pets Haven is responsible for rescuing
dogs from death row pounds, puppy farms and the community. They are a very unique shelter in that they do not euthanase and they are not
government funded like many other shelters.
As a no kill organisation, Pets Haven rescues dogs and cats from dire
situations and are a complete volunteer organisation. Animals who do not
require rehabilitation are kept at their shelter whilst waiting to be adopted
into new homes. Animals that require
rehabilitation are placed into approved foster homes, with all medical and
expenses paid by Pets Haven. Once the animal has recovered, the animal is
placed up for adoption.
“It’s a fantastic opportunity for the shelter and
one that I know will truly make a difference to the health of many dogs that we
care for. Eukanuba understands and
embraces our message and philosophy; we are proud to be working with them on the
Play Fetch activation.
We hope we can show the wider community the fun, laughter, joy and
companionship a shelter dog can bring.
We hope it also encourages the public to understand that adoption should
always be the first option especially in the lead up to Christmas,” said
founder of Pets Haven Foundation, Trish Burke.
Account Management: Ruth Barcelona
Art Direction: Ruth Ibbotson
Copy: Stephanie Gwee
Creative Direction: Jennie Morris
Community Management: Syed Noor
Video Production: Lolita Ham