Peace Star Shines Bright at D&AD Awards

Sydney - Saatchi & Saatchi Sydney has been recognised by the inaugural D&AD White Pencil awards in London, with a brave and audacious campaign to launch a satellite into space.

Its ‘Peace Star' campaign is one of just eight entries globally to be given "in-book status" for the award - voted for by D&AD's awarded members. Saatchi & Saatchi Sydney is the only agency from Australasia to receive this honour.

The brief was to create global awareness of Peace Day, and to maintain this awareness on an ongoing basis. To spread the message of Peace Day in a way that was impossible to ignore, Saatchi & Saatchi Sydney looked to the skies for inspiration, devising a prominent annual feature the whole world could see.

The agency proposed launching a ‘Peace Star' satellite into space, using simple and available technology.

Saatchi & Saatchi Sydney ECD Damon Stapleton says the objective of the Peace Star was to bring the global community together to celebrate Peace Day.

"It may sound crazy, but launching a satellite is actually completely achievable and not very expensive," he says. "There are already over 35,000 satellites orbiting earth."

"We wanted to encourage interaction both locally and globally. Local communities could gather together to view the star - and hopefully build new connections and discuss world issues with their friends and neighbours. On a global level, the world could interact on Twitter to see updates and share their experiences."

The satellite would feature prominent LED lighting, which could be activated remotely once a year on Peace Day. The lights would make it a dazzling feature in the night sky.

The Peace Star would complete a 24 hour orbit of the earth, allowing everyone on the planet to see it on the same day.

The White Pencil is awarded to a creative idea with the potential to effect real change in the world. The brief was to solve a communications problem for a non-profit organisation or established cause. The idea should demonstrate the capacity to raise awareness and change behaviour around that cause.

The award was won by Leo Burnett Chicago for their project Recipeace, a social movement designed to bring people together over a shared meal. The winner was selected by an esteemed panel of judges at the Royal Institute in London, chaired by Lord David Puttnam, and was awarded last Tuesday, 27 November 2012.

View Saatchi & Saatchi Sydney's Peace Star idea here:

Follow the Peace Star campaign on Twitter here:

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine


Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…