Buenos Aires - A group of more than 60 executives from various disciplines visited Saatchi & Saatchi's Argentine agency as part of the Executive MBA program at the New York Stern School of Business.
Throughout the morning, representatives from companies such as Oracle, HSBC, Calvin Klein, Santander Bank, Reuters, NBC, Pfizer, Citigroup, and Johnson & Johnson, among others, toured the agency and participated in a presentation given by CEO Pablo Del Campo and VP/ Regional Business Director Diego Feldman.
Using the agency's most emblematic work developed for clients, Pablo explained the agency's philosophy, how campaign results are measured, and how relationships are built between the agency and client as well as between brands and consumers. Participants asked questions about the future of the advertising industry and the impact of the digital age, the agency's local roots, the global trajectory of the agency, and most importantly, the power of ideas according to Saatchi's slogan: Nothing is Impossible.
"It's very inspiring to meet with such a diverse and talented group who are so interested in our work, and to be able to share and exchange ideas with them," remarked Del Campo.