Shanghai - Rebecca Liu has been promoted to Director of Corporate Communications for Saatchi & Saatchi Greater China, with immediate effect.
Rebecca Liu joined Saatchi & Saatchi in 2010, prior to which she worked in sales/marketing and PR roles at both well-known multinational corporation and 4A advertising company. Due to her outstanding performance and achievements, Rebecca promoted rapidly in just 3 years from a PR Manager role to the head of the PR Department, and then to today's Director of Communications, Greater China.
Under her leadership on PR efforts, the corporate image and profile of Saatchi & Saatchi has undergone notable improvement, all culminated in Saatchi & Saatchi being awarded 'Creative Agency of the Year' by China Advertising Magazine and R3 last month. Saatchi & Saatchi has become the most recognizable and popular international advertising firm in the industry in China. It has nearly 120,000 Weibo followers, ranking first in the sector.
Justin Billingsley, Regional CEO and Chairman of Saatchi & Saatchi Greater China, said: "Rebecca is skilled in communication planning. By virtue of her uncanny ability when it comes to marketing communication, she has been able to bring together a variety of multimedia channels with marketing and communication objectives thereby directly boosting business development and improving the company's corporate image."
Rebecca reports to Michael Lee, Chief Operating Officer and President of Saatchi & Saatchi Greater China and continues as a core member of the Greater China Leadership Team.
Rebecca is also something of a pioneer in CSR strategic development and sustainability communication. In 2012, she initiated CSR efforts for children with autism and Greenpeace amongst others, and was a critical part of the team that developed the widely-acclaimed CCTV work. As the Champion of Saatchi & Saatchi's global True Blue project in Greater China, Rebecca seeks to work closely with international public welfare organizations and with a growing number of multinational and local enterprises that are keen on philanthropy and public welfare in order to influence and improve people's lifestyles and living environments by means of communication.