New President for Del Campo Saatchi & Saatchi Argentina

Gloriana López-Lay takes the helm of the Network's creative powerhouse.

Miami - Saatchi & Saatchi today announced the appointment of Gloriana López-Lay as President of Del Campo Saatchi & Saatchi in Buenos Aires, Argentina. A 20-year industry veteran, Ms. López-Lay takes the reins of the Network’s creative center of excellence and perennial industry hot shop that was named Ad Age International Agency of the year in 2011, consistently places among the Top Ten of the Gunn Report and has been the #1 agency in Argentina for the last eight years.

“It has been an extensive, exacting process to find the right leader for one of our most important agencies,” said Cynthia McFarlane, Chairman/CEO of Latin America and Multicultural USA. “Gloriana’s strong leadership and experience with complex global businesses will be a valuable asset to our aggressive growth plans and a perfect complement to our world-class creative operation.”

López-Lay was most recently SVP, Global Account Director for Grey Advertising, where she led the $3 billion global Pantene business. During that time she created an agency in itself and pioneered the client’s global multi-brand management and global compensation scale and process models. She has also held senior posts at WPP’s Wing Latino in the U.S. and Grey Advertising in Mexico and Puerto Rico.

The addition of López-Lay fills the void created by the elevation of agency founder Pablo Del Campo to Chief Creative Officer of Saatchi & Saatchi Worldwide. He continues to play a pivotal role in the agency that bears his name as its Chairman. “After several months of change, I’m very excited that we now have the final piece to the puzzle,” said Pablo Del Campo. “Gloriana will make a fantastic leader and partner for our new leadership team, which includes Executive Creative Directors Ariel Serkin, Juan Pablo Lufrano and Rafael Santamarina, who joined the agency in August.“

Commenting on her new role, Gloriana López-Lay said, “The work happening throughout Latin America, and within Argentina in particular, is arguably the strongest in the world. Del Campo Saatchi & Saatchi is among the leaders of a very elite group of agencies. I’m energized by the challenge of steering the business direction of the best of the best, and opening a new chapter in its continuing story.”



FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

News

Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018

News

Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…